While the branding recipe for each client differs, there is one constant: The website.
Today, if you do nothing else to promote your business, product or service, your business must have a modern website.
This -- more than anything you do -- will give your prospects their first impression of who you are and what you’re all about. And we all know that we seldom get a second chance to make a good impression. But in today’s super-competitive, hyper-connected world, most companies require much more than just a reliable website to effectively communicate their message, open new markets and attract new business.
Nowadays, if you want to grow and thrive, you must go beyond just making a CONNECTION.
You must ENGAGE. And achieve it from any location, on any computer, smartphone, device or tablet.
The best way to do that is with the right combination of both FUNCTIONALITY PLUS BRANDED CONTENT.
And that perfect balance is called a Brandsite from Marksmanship.
Modern Functionality
Like the leading “website companies,” Marksmanship brings the best and the brightest programmers and technology whizzes to make sure that the “back end” operates the “front end” smoothly, efficiently and dependably.
However, unlike all other “website companies,” we go beyond imaginative design, flawless technical performance, coding and programming; we understand the importance of creating the right content, too.
Branded Content
Since most website companies are comprised of code writers and programmers, they give short shrift to CONTENT. It’s back burnered. Not a big deal.
Typically, in those environments, this crucial part of the site -- the part that is responsible for conveying your message and your reason to exist -- is typically assigned to an outsourced, inexperienced vendor. Or a junior copywriter.
At Marksmanship, we know that the future is not to present ourselves as just a website company primarily focused on FUNCTIONALITY. We must Go Beyond.
It’s because the Old Economy was based on you finding them.
While the New Economy is based on them finding you.
So it’s imperative that we also incorporate strategic, BRANDED CONTENT into each and every website. And it’s this realization, experience and talent that truly separates us from our competitors.
That’s why we don’t create websites. We create something better. We create Brandsites. For more samples, please ask us.
Contact us to hear more about our Brandsites services.